Adidas golf is banking on that type of thinking – focusing o


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Adidas golf is banking on that type of thinking – focusing o

Postby AVouss78 » Tue Jun 12, 2018 12:32 am

sneakers uk online That’s where women like Sarah Marai, senior product manager at Adidas Golf, and the brand’s lead designer, Larissa Grashian, come into the picture. Their teams, working in tandem with Adidas’s staff players such as Paula Creamer, Jessica Korda and Danielle Kang, create apparel and footwear using technically advanced fabrics and functional designs. “Golfers like Nancy Lopez in the ’80s wore cotton polos and Bermuda shorts that didn’t perform, in boxy silhouettes,” Marai said. “Now we’re looking at tops that stretch, that are breathable. We have polos that have UPF (ultraviolet protection factor). We want a lot from our products.” Grashian pointed out that golf is unique among sports because there is not a set uniform. Golfers can express their sense of style using their clothes.

sneakers uk sale “We recently had a group come to our offices from a local course, and it was exciting for us because there were six Carries in the group,” Grashian said. “Going into that conversation, we knew we wanted to talk about skirts, shorts and bottoms, so we focused our questions to them on that area. We had a conversation about a silicon inner-gripper on the bottom of the short, and half the ladies liked it and half didn’t. We obsessed over things like that this season, the gripper that would feel right but still function.” Fit is another thing the women at Adidas obsess over. “It’s one of the hardest things to get right and something we have conversations about all the time,” Grashian said.

sneakers uk cheap They helped us with the nuances of our athletic consumer, their lifestyles and demographics. That helps us define our fit standards and define the fit.” On the footwear side, the age of taking men’s golf shoes and making them smaller and pretty, commonly referred to as, “shrink it and pink it,” is dead, according to Masun Denison, global director of Adidas golf footwear. Women’s feet are, anatomically, different than men’s feet, tending to be wider in the forefoot and narrower in the heel, so Denison and his team create women-specific lasts and designs. “There was a time when we took men’s styles and just made them for women, but we have been away from that for several years.

sneakers online uk sale Adidas golf is banking on that type of thinking – focusing on women-specific details, being versatile and staying ahead of the trends – to help it grow and make the Carries of the world happy. Inspired by the brand's 1997 Falcon Dorf sneaker, Adidas Originals has introduced a new women's-exclusive known simply as the Falcon. With a midsole and tooling reminiscent of the Falcon Dorf, this model has a revamped upper which replaces the original's Three Stripes branding with a smaller Adidas emblem and trefoil symbol. Its mesh bash is accented with suede and leather overlays, along with a few reflective hits for good measure. The chunky/dad shoe wave is currently at an all-time high.
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